Creative strategy that works >
Where strategy and creativity reinforce each other
A creative strategy is the blueprint for your brand. It gives direction to your communications and room for creativity. At Bigfish, our creative strategists translate your goals into a clear message, with the right tone, in the right format, and through the channels that really reach your target audience.
Whether it’s a brand campaign, content strategy or communications plan, we make sure it’s right, fits and works.
What is a creative strategy?
A creative strategy is the foundation of all your expressions. It connects strategy and creation with data and purpose. This creates communication that not only stands out, but also convinces.
It starts with insight: into your brand, your target audience, and the context in which you operate. On that basis, we develop a creative course that makes the difference.
Our approach
At Bigfish, we combine strategy, creation and data – because without insight, no impact. Our approach consists of four steps:
- 1. Analysis
We dive into your brand, target audience and market. What moves people, where are opportunities
- 2. Isights
Based on research and data, we identify motivations, behaviors and needs.
- 3. Concept development
We translate the insights into a strong creative concept with a clear strategy behind it.
- 4. Implement
Together, we bring the strategy to life in content, campaigns and assets that work.
Creative strategy consultant
Our creative strategy consultants are experienced thinkers as well as creators. They switch effortlessly between brand positioning, content formats and media strategy and always keep the end goal in mind: measurable impact.
We think along at a strategic level, challenge and make things concrete. No thick reports, but sharp insights and immediately applicable plans.
FAQ
What does a creative consultant do?
A creative strategy consultant helps position your brand in a distinctive and effective way. From target group analysis to concept development.
What does a creative strategy achieve?
You get direction, focus and staying power in all your communications. The result: more consistency, stronger campaigns and better conversion.
Is this only for big brands?
Certainly not. Smaller or fast-growing organizations in particular benefit from a clear strategy as the basis for their marketing and communications.
How long will the process take?
On average 4 to 6 weeks, depending on the scope. In consultation, we adapt the pace and phases to your organization. In the case of somewhat larger and international organizations, we usually take a little more time for this.
Can I also have just a strategy made?
Yes, you can. But we are also happy to help bring the strategy to life, with content creation and production.