Visual strategy >
From individual images to one powerful story.
With a well thought out visual strategy, you translate your brand identity into recognizable, consistent visuals that always connect with your message and target audience.
A strong visual strategy defines why, where and how you use images. It increases brand recognition, trust and conversion, and creates one clear visual line for all your communications.
What is a visual strategy?
A visual strategy is the foundation for all your visual communications. It forms the common thread through all your images, from social posts to TV commercials. A visual strategy links brand identity to clear visual guidelines so that every design, frame or shot reinforces your brand story.
Important: A visual strategy is much more than a mood board. It is a strategic document for anyone creating visual content for your brand.
Why is a visual strategy important?
A clear visual strategy not only increases the quality of your content, but also strengthens your brand in a competitive marketplace.
Consistency – Recognizable at a glance thanks to visual elements.
Efficiency – Clear guidelines make content creation faster and easier.
Impact – Visual unity increases brand recognition by up to 80%.
Measurability – Concrete KPIs and visual frameworks make success more insightful and testable.
Having a visual strategy created: How does it work?
How does Bigfish operate?
Bigfish is the image strategy agency that helps brands communicate visually stronger and more consistently.
How do we approach that?
- Strategic session: We map out your brand DNA, goals and target audience.
- Creative session: Together we determine the tone of voice and visual appeal of your brand.
- Development of the visual concept: Based on the insights we build a concrete and recognizable visual concept.
- Delivery brandbook: Everything is recorded in one clear document with practical guidelines.
- Presentation and implementation: We present the handbook clearly and accessibly, so that your team can start working with it immediately.
Would you also like to develop a powerful visual strategy that grows your brand? Contact Bigfish and discover what a strong visual line can do for your brand!
FAQ
What does it cost to have a visual strategy created?
The cost of an image strategy can vary widely and depends on the complexity of your brand and the amount of visual assets needed. Bigfish offers customized services. After an introductory meeting, we provide a clear quote tailored to your needs and goals.
What's a brandbook?
A brandbook is a practical handbook that your team can use right away. It contains the following components:
- The visual translation of your brand identity
- Visual usage guidelines (photography, video, illustrations)
- Description of your core story and visual pillars
- Application for different channels
- Concrete examples and ready-to-use templates
Why choose a visual strategy agency?
A specialized visual strategy agency like Bigfish knows how to seamlessly integrate brand identity and visual communication. We combine strategic insight with creativity to deliver clear, practical results that make your brand stronger and more recognizable.