communications strategy >
Fundamentals of effective communication
A strong communications strategy is the backbone of successful communications. At Bigfish, we support brands in translating strategic goals into clear, consistent messages that make real impact.
What is a communication strategy?
A communications strategy is a planned approach that defines how an organization uses its communications to achieve specific goals. It includes setting objectives, defining target audiences, formulating key messages and choosing appropriate communication tools and channels. An effective communications strategy ensures consistency and enhances the organization’s reputation.
The added value of a corporate communications strategy
A corporate communications strategy ensures uniformity in language and brand positioning, strengthening the organization’s reputation. Whether it’s a product launch or internal change processes, a well thought-out strategy allows you to deploy resources efficiently and maximize the desired impact.
Online communication strategy
Our strength as content creators is central to our online communications strategy. We always start with a strategic session to sharply define goals. Then we dive into a creative session with your team, where we jointly determine the style direction based on the defined goals, brand identity and tone-of-voice. Then we convert that vision into a powerful content strategy: from animated videos and blogs to social media campaigns. Thanks to our data-driven approach, we continuously optimize the campaigns for maximum results.
Read how we applied this method in our Vacanceselect case study.
Example of a communication strategy
An effective example of a communications strategy includes:
- Objectives: Increase brand awareness by 20% within 6 months.
- Target audience: Young professionals between the ages of 25-35 in the Randstad area.
- Core message: “Our innovative solutions make your work more efficient”.
- Channels: LinkedIn, Instagram and email campaigns.
- Resources: Infographics, testimonials and webinars.
- Evaluation: Monthly reports and KPI analyses.
Getting started together
At Bigfish, we believe in collaboration and customization. Whether you need a strategic session or content and media production, we’re here for you. Discover how a strong communications strategy helps your organization move forward.
Contact us for a no-obligation consultation.
FAQ
What is a communication strategy?
A communications strategy is a planned approach that defines how an organization uses its communications to achieve specific goals.
What does a communications strategist do?
A communications strategist develops and implements strategies to make an organization’s communications effective, with the goal of supporting organizational goals.
How do you define a communication strategy?
By analyzing the current situation, establishing objectives, defining target groups, formulating key messages and choosing appropriate communication tools and channels.